Wizard: Harry Potter's Brand Magic (Great Brand Stories series) Review

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Wizard: Harry Potter's Brand Magic (Great Brand Stories series) ReviewI love the Harry Potter books and movies and I have a fascination with marketing, but I would not have put 1 and 1 together to find all of the marketing links between Harry Potter and the field of marketing. Stephen Brown does this in an easy to read fashion highlighting sections of the books and making a great case for the marketing genius that is JK Rowling.Wizard: Harry Potter's Brand Magic (Great Brand Stories series) Overview

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