Mediated: How the Media Shapes Our World and the Way We Live in It Review

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Mediated: How the Media Shapes Our World and the Way We Live in It ReviewIn Mediated (at one time titled The Flattered Self), Zengotita shows how a media-saturated culture has created a new breed of narcissists-namely you and me. We are, Zengotita argues, so self-absorbed, so obsessed with our own flattery, so hell-bent on the creation of our own perverse sense of celebrity that we have lost the true measure of greatness. For example, he argues that we can no longer aspire to great heroism because truly heroic figures are no longer relevant in our media world. Heroism, which requires devotion, sacrifice, imagination, and mythos, has been replaced with counterfeit celebrity that makes "heroism" appealing only when it's a consumer product. Literalism, self-aggrandizement, being pandered to by an onslaught of advertisers in every media form, and the resulting delusion that we are always the center of the universe makes us into pseudo celebrities so that we have no room in our consciousness for the real heroes of the world. He makes a great case for the fact that we have become, thanks to the media, more like full-time actors than real humans. All of us, he says, have learned from television "method acting," so that a media person could stick a microphone in front of any Average Joe and that Average Joe would be able to give a polished interview. We're all competing to be the star in a world of wannabe celebrities.
He does a good job of showing how television gives us a God's-eye view of everything so that we have a delusion of omniscience and this false power fuels our delusions of grandeur. Additionally, this God's-eye view spoils us so that we can't live in stillness and see life in the here and now but only media's cheap, hyped representations of life.
This unhealthy quest for god-hood, he shows, has taken shape in the popularity of Reality TV shows, which feed our sense of entitlement, self-pity, and our narcissistic wish to be recognized over others.
By showing how our inability to embrace true heroes connects to our obsession with making ourselves into pseudo heroes, Zengotita has found an original, sometimes funny, and always profound way to make us look at the way the media is shaping our psyches and our souls.Mediated: How the Media Shapes Our World and the Way We Live in It Overview

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