Momentum Effect, The (paperback): How to Ignite Exceptional Growth Review

Average Reviews:

(More customer reviews)Are you looking to buy Momentum Effect, The (paperback): How to Ignite Exceptional Growth? Here is the right place to find the great deals. we can offer discounts of up to 90% on Momentum Effect, The (paperback): How to Ignite Exceptional Growth. Check out the link below:

>> Click Here to See Compare Prices and Get the Best Offers

Momentum Effect, The (paperback): How to Ignite Exceptional Growth ReviewAs good as (maybe even better than) Blue Ocean StrategyIt is worth reading this book and Kim and Mauborgne's Blue Ocean Strategy together (the authors of both books all teach at the same school and Kim and Mauborgne have endorsed The Momentum Effect, calling it a "must read"). Personally I think The Momentum Effect is even better than BOS.
The strategy canvas in BOS is a fantastic tool and I've used it a lot but I've always had three nagging questions about the blue ocean book. First, blue oceans sound great, but if I'm stuck in a red ocean is it really true that my only hope is to find a big innovation to sail into a blue ocean? Second, if you do manage it, how do you stop your blue ocean turning red. Third, what are the fundamental mechanics and processes that underlie the creation of uncontested market space. These are three things that Larreche's book is brilliant on.
First, he points out that even in red oceans (I don't think he uses that term - he talks about "old established firms" in highly competitive markets) it is possible to generate growth through a series of small cumulative improvements rather than trying all out for a "big bang". He has an amazing graph on page 214 showing cumulative impact of a series of 1% improvements in key performance criteria. As an aside, this graph is an example of one of the differences in this book - Larreche's background was in developing marketing simulation software (eg Markstrat which I used doing my MBA) - the simulations are used sparingly but they add depth.
Second, he explicitly states that he is not offering a once through process - if you want to stay on top you have to keep working, keep improving. Lots of books "say" this but few really take it to its logical conclusion, preferring to offer a cosy "destination point" as if beating your targets this year gives you an out for not doing it next year. In the real world reaching one goal is just the jumping off point for trying to hit the next one. Larreche's process shows how constant iteration can be built into your business and how it becomes a source of strength - "momentum" comes from the feedback effect of taking each small success and building on it to make an even bigger one and so on.
But for me the real strength of the book is in the way it answers my third point. In Part II, it devotes about 80 pages to the process of designing what he calls "power offers". Part III has the same sort of space devoted to the practicalities of actually executing the strategy. This is one of the first strategy books I've read that manages to balance the grand design with the practical implementation.
In short, if you liked Blue Ocean Strategy, you'll love this - if you've always had doubts about BOS - this book might answer them.
Momentum Effect, The (paperback): How to Ignite Exceptional Growth Overview

Want to learn more information about Momentum Effect, The (paperback): How to Ignite Exceptional Growth?

>> Click Here to See All Customer Reviews & Ratings Now